5 Best Lead Generation Strategies for Real Estate

With the breakneck pace at which technology is progressing in the field of real estate (as in many others), it’s no surprise that agents and brokers may feel overwhelmed with deciding what to incorporate into their marketing strategy.

Lead generation, in particular, can pose a challenge in the competitive real estate environment. For this reason, it’s important to take a step back from time to time to remember the bigger picture-- the core tactics which hold your game plan together.

Today, we will be going over the 5 best lead generation strategies for a rapidly evolving real estate industry to give you the tools to keep the buyers coming in.

1 - CUSTOMER FEEDBACK

Letting your results speak for themselves is a great way of establishing your reputation, and customer reviews and testimonials accomplish just that. Explore both “internal” and “external” options by establishing a review page on your website, sharing testimonials on major real estate platforms (Zillow, Trulia, Realtor.com), and creating videos with customer feedback.

A referral program can also be set up for existing clients to become representatives in your network of prospects, spreading the word about their experiences and essentially serving a major PR role.

2 - CUSTOMER SERVICE

One of the most powerful marketing tools for a real estate agent is a focus on providing the best customer service possible, and while crucial to nurturing, it begins at the very first step of the buyer’s journey. Offering a free consultation or quote is a great way to build your potential client list, and it’s your job to make the process of reaching out as easy as possible for prospects.

Whether digitally, over the phone, or in person, showing them your level of investment in providing them with a personalized experience is a great way to generate further interest and encourage them to take the next step towards making a decision. In the long term, this will help you build up your reputation as satisfied clients will contribute positive reviews and references.

3 - SEGMENTATION

While most of the people who receive your newsletters and other promotional emails are already existing leads in your system, organizing them by various criteria will provide insight into your database as well as help with lead generation. This is where lead segmentation comes in.

Criteria by which you can segment your leads can include how “hot” or “cold” they are (how much they interact with your content, site, social media, etc.), demographics, specific behavior-- from signing up for your mailing list to downloading a particular e-guide-- and more.

Armed with this knowledge, you can tailor all elements of your outreach for your segments: emails, educational materials, and the nature and frequency of contact with your clients. While hot leads may need a more personalized nudge to get them on their way, cold leads may be better left on an email drip. By investing your marketing resources wisely on those most likely to purchase through segmenting, you’ll reap greater benefits while saving energy or time.

4 - MAKE YOUR WEBSITE POP

For realtors, there’s no better way to show off listings from the MLS than with an IDX (Internet Data Exchange) enabled website. IDX technology syndicates fresh MLS listings directly to the site, allowing leads to see all of the available property listings in your area from it.

Additionally, tools like Slideshare allow you to visually present the latest stats and information in real estate and offer features like lead capture forms. This means that while browsing your slides, a potential lead will be presented with the chance to enter their email in exchange for valuable content. Pop-up ads can be another valuable design element, though they need to be intuitive and non-intrusive so as not to annoy prospects.

As we discussed, other features including a blog page, client testimonials, social media links, content upgrade offers, and even community news can all contribute to bringing your site together as the cornerstone of your online lead generation strategy.

5 - GO A LITTLE OLD SCHOOL

It can seem like marketing is moving entirely into the digital realm-- and indeed, the majority of an in-touch lead generation strategy should focus on the technological and the inbound. However, there is some value in maintaining an old-fashioned touch to your high-tech approach! Consider putting print to paper-- “just listed” and “just sold” postcards, business cards, even the occasional flyer can serve as attention-grabbers, particularly for older homeowners.

Interested in learning even more about how to create a stellar online lead generation strategy? Check out our Introduction to Lead Generation guide.

Related Topic:
Top 10 Lead Generation Ideas that Really Works

reservices.business is the best CRM for Real Estate Lead Generation which provides free subscription. The best thing is that they are not required for any credit card. APPLY NOW FOR FREE SUBSCRIPTION.

Source: campaigncreators