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Showing posts from September, 2018

5 Lead Generation Tips & Tricks for Small Business

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Lead generation is critically important to the life and future of any business. To grow, you need new customers—there’s simply no way around it.  Whether you’re looking for lead generation tips for small businesses, B2B lead generation tips, or just general lead generation ideas, the tips, and tricks below will provide you with useful takeaways to elevate your lead generation efforts to the next level. Here is the Best Lead Generation Tips and Tricks for Small Business Create buyer personas and revisit them often: It’s crucial to maintain insight into who your typical customer is and what they need. Revisit your buyer personas every quarter at a minimum, and ideally every month, to ensure your message stays fresh and relevant to your audience. Establish authority in your space: Outbound content is a great way to do this; create content that doesn’t even mention your product, but rather is educational and simply includes your logo. Establishing your brand as one

5 Best Lead Generation Strategies for Real Estate

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With the breakneck pace at which technology is progressing in the field of real estate (as in many others), it’s no surprise that agents and brokers may feel overwhelmed with deciding what to incorporate into their marketing strategy. Lead generation , in particular, can pose a challenge in the competitive real estate environment. For this reason, it’s important to take a step back from time to time to remember the bigger picture-- the core tactics which hold your game plan together. Today, we will be going over the 5 best lead generation strategies for a rapidly evolving real estate industry to give you the tools to keep the buyers coming in. 1 - CUSTOMER FEEDBACK Letting your results speak for themselves is a great way of establishing your reputation, and customer reviews and testimonials accomplish just that. Explore both “internal” and “external” options by establishing a review page on your website, sharing testimonials on major real estate platforms (Zillow, Tr

Top 10 Lead Generation Ideas that Really Works

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Ask your average Realtor what the best source of free leads is and you’ll probably hear one of two replies: Cold calling Lead Help Door knocking But let’s be real. In this day and age, those aren’t the only methods to choose from. (And honestly, they may not work as well as they once did.) We asked leading agents and real estate coaches for their most reliable, most overlooked and craziest ideas for a free lead generation with only one condition: That they worked. Here are 10 tried and tested ideas for generating free leads that actually result in revenue. 1 – Referrals According to the NAR, 64% of sellers found their agent through a referral from a friend, neighbor, or relative — or used an agent they had worked with before to buy or sell a home. 2 – Reviews Reviews are the new word of mouth, especially for millennials. In fact, according to Consumerist, almost 70% of consumers check online reviews before making a purchase. Justin Seeby of the Graham